What’s the Difference Between Digital Products and Digital Property?
This is the most common question we get for anyone trying to start a digital business. Anybody can create digital products these days, post them on sites like Etsy, Shopify, Amazon, etc. Here’s the thing: it’s saturated! So just having a digital product won’t necessarily lead to monetization. What you need, is to think of a Digital Property as two parts: the building and the land. The digital product is just the building, however you need to place it on land that will help increase its value. Darkhorse differentiates by placing your digital “building” in the ideal “land” that will attract customers and monetize it. Even if you don’t sell your first digital product, the “land” where we place it will be ripe for your business to success because you’ll build an email list to which you can continue to sell future products. The real question for you is “what can I build that people will want to buy”?
Of course, you’re free to start with a digital product. In fact, we encourage it so that you get some experience! There are many digital products you can create, from e-books to images to videos and you can even offer your services as a digital product creator on sites like Fiverr. And nowadays, you can use ChatGPT and other AI tools to speed up the content creation process. We’re happy to share our knowledge and information, so you can start with your own digital product anytime!
On the other hand, a digital property requires a much deeper knowledge of web tools, data and marketing strategy to place your digital products in optimal sales situations. Darkhorse has experience with all of these elements and owns close to 100 digital products across tens of digital properties. Our digital properties allow us to be versatile with our business model and grows our business as well as our clients’. Regardless of your choice, Darkhorse can help you create your own digital products and properties to help you build an evergreen online business.